Soft Black.

What it is: A clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, our award-winning ILIA Limitless Lash Mascara lifts, curls, lengthens and adds just the right amount of volume.

How it works: This lightweight and nourishing formula is made with a blend of organic bee and carnauba waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.

Gentle enough for sensitive eyes, the 99% naturally derived and 100% safe formula also contains organic shea butter and fortifying arginine (keratin) to help boost and enhance your lashes.

After testing over 100 mascara wands, we landed on our patented dual-sided brush for a perfectly natural application. Use the shorter side to curl and create volume, then the longer bristles to lift, lengthen and separate.

Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required.