A SPECIAL MESSAGE FROM OUR FOUNDERS

A SPECIAL MESSAGE FROM OUR FOUNDERS
As we bear witness to intense injustice in our society and the despair that settles in when we are honest with the fact that this is nothing new, we have to take accountability as a company and a voice in the clean beauty arena. The painful fact is that we have not done enough and need to do more to support and make easily available products for and by WOC. We pride ourselves on being a community based brand and feel we have underserved WOC in our community. Because of this we are taking the immediate steps listed below.

Actionable steps we will be implementing immediately:

Investing
We will be investing in brands and products made and used by women of color and Black women specifically, until their needs are equally represented in our selection.

Learning 
We can do better and we welcome suggestions from our community on products, Brands and ways we can be more inclusive. We are educating ourselves further on the underlying racial biases that exists around Beauty and Skin Color, and would like to work as a community to forge a path forward to end those.

Inclusive Language + Images 
We will be making an even bigger effort to ensure that our language and promotions are inclusive of all skin colors, and that we provide resources for our customers that are looking for role models.

Ambassadors
We will implement an Ambassador program made up of Professionals from a variety of fields and cultural backgrounds to answer questions or concerns, including but not limited to, Hair and Make Up artists, dermatologists, estheticians, and inner health specialists.

Donate
Join us in donating and advocating for the policy changes and to help
bring justice, healing and freedom across the globe.


Color of Change
https://colorofchange.org

Minnesota Freedom Fund
https://minnesotafreedomfund.org

NAACP Legal Defense Fund
https://www.naacpldf.org

Black Lives Matter
www.blacklivesmatter.com

Black Women for Wellness
https://www.bwwla.org

Campaign Zero 
https://www.joincampaignzero.org

xo,

 
Leilani & Bethany
 
Newer Post