Calling all Collagen Lovers!

Who wouldn't want a little extra collagen?

...well firstly, what the heck is collagen?

Back to college for a little collagen lecture. 
So what is collagen...
Collagen is a hard, insoluble and fibrous protein that makes up one-third of the protein in the human body. Collagen is most commonly found in the skin, bones and connective tissue within the body, providing structural support, strength and a degree of elasticity.



In the middle layer of the skin - the dermis - collagen helps form a fibrous network, upon which new cells can grow. Collagen is also required in the replacement and restoration of dead skin cells. Production naturally declines with age, reducing the structural integrity of the skin and leading to sagging skin, the formation of lines and wrinkles

Amla Collagen Cream from Pratima is a nourishing cream to help improve elasticity and minimize the appearance of fine lines, while promoting tissue strength and encouraging collagen production. The pure botanicals of organic Ashwaganda, Amla and Rose provide essential organic nutrients to help strengthen elasticity and guard against environmental depletion. The result is a renewed complexion with noticeably soft, radiant and replenished skin. 

So long little wrinkles ;)

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